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The GIST's NFL Pick'em Challenge

Make your picks for a shot at weekly and season-long prizes.

September 03, 2025

Venus and Serena Williams seize podcast opportunities as they continue to monetize fame

On Monday, iconic tennis (and sister) duo Venus and Serena Williams announced the launch of their Stockton Street podcast, which debuts on X today. The podcast — a notable get for X as it competes for original content — celebrates their legendary status through an accessible, storyline-powered medium.

September 17, 2025

Sydney McLaughlin-Levrone breaks American 400m record at World Athletics Championships

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The World Athletics Championships (aka, track & field’s most prestigious biennial international event) is underway in Tokyo — and American sprinter Sydney McLaughlin-Levrone is on the precipice of history.

September 17, 2025

No. 6 Indiana Fever and No. 7 Seattle Storm force series-deciding Game 3’s

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Time flies when you’re having fun…and when the first round is only a best-of-three series. Just a few short days after the WNBA playoffs tipped off, all four series could be decided before our next newsletter with tickets to the best-of-five semifinals on the line. Let’s hoop to it.

September 17, 2025

How pro sports leagues and their sponsors can make the most of temporary markets

Front Office Sports recently examined a trend among leagues like the Premier Lacrosse League (PLL) and Athletes Unlimited Softball League (AUSL): Traveling teams and exhibition matches are a smart way to identify prime markets before establishing permanent teams. Let’s explore when traveling teams work and what this format means for sponsors.

September 15, 2025

Joe Burrow injury and the other buzziest headlines from Week 2 of NFL action

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Week 2 of the NFL season had a little something for everyone — clutch field goals for the thrill seekers, short-sighted tunnel fits for the fashionistas, and pleas in the sky for the already fed-up. Just your average football Sunday, right?

September 15, 2025

🐱 No. 1 Minnesota Lynx vs. ⚔️ No. 8 Golden State Valkyries — Tomorrow at 1 p.m. ET

Previewing the first round of the WNBA playoffs

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The WNBA postseason tips off tomorrow, and we decided all three rounds deserve their own newsletter. Over the next month, we’ll be in your inbox with a trilogy of special editions, breaking down the best-of-three first round, the best-of-five semis, and the best-of-seven finals — it’s like The GIST’s version of a triple‑double.

September 13, 2025

Sports News

Rugby, soccer, and basketball women’s sports records fall over the weekend

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August 25, 2025

The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.

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The GIST of It Podcast

Ep #493

Nostalgia-core: How pop culture is winning over casual sports fans

September 16, 2025

Listen on Apple Music Listen on Spotify

Nostalgia-core: How pop culture is winning over casual sports fans

Let’s take a trip down memory lane.

ICYMI, nostalgia is having a moment at the box office — and now, we’re seeing that translate to the sports world. Inspired by the news that Bend It Like Beckham is getting a long-awaited sequel, co-hosts Ellen Hyslop and Steph Rotz are diving into the business of sports movie sequels on today’s episode of The GIST of It, including how pop culture moments can turn casual sports viewers into devoted fans.

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